The 2021 Subaru Love Promise Customer and Community Commitment Award

The 2021 Subaru Love Promise Customer and Community Commitment Award

We've been nationally recognized for our dedication to our customers, our community, and the Subaru Love Promise.

We're honored to receive the 2021 Subaru Love Promise Customer and Community Commitment Award. This award nationally recognizes elite Subaru retailers who provide an exceptional customer experience at every interaction with Subaru. These retailers have also demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as the environment, community, health, education, and pets.


What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

How is Subaru of Wakefield dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.


Galvin Middle School in Wakefield Ma., Lucius Beebe Memorial Library

Make A Wish , Hallmark Health

Did Subaru of Wakefield go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.

Love Promise Stories from Subaru of Wakefield

Subaru and Subaru of Wakefield believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Celebrating 4 years of The Share The Love Event - jonathan C

Every year we have been honored to partner with Make A Wish Massachusetts & Rhode Island as part of our annual Share the Love Event. With your help we have donated over $145,000 to help make some very special kids wishes come true. Enjoy this video thank you from Make-A-Wish Massachusetts and Rhode Island celebrating four years as the Hometown Charity of Subaru of Wakefield.

Make A Wish Massachusetts & Rhode Is;and

Bringing Hope & Joy to Wish Children - Heather D

As the 2020 Subaru Share the Love Event is underway, we are honored to be selected as the Hometown Charity for the campaign by Subaru of Wakefield for a fourth year. Over the past three years, the dealership and its customers have contributed an incredible $145,000 through the campaign to help children with critical illnesses experience the life-changing joy of a wish fulfilled. We have been hard at work granting wishes for playsets, room redecorations, puppies, online shopping sprees, hot tubs, computers, and more, and we celebrate the compassionate support of the entire Subaru of Wakefield team and its customers in helping to make this possible. Together, we are bringing much-needed joy and hope to wish children and their families!

Make-A-Wish Massachusetts and Rhode Island
Bringing Hope & Joy to Wish Children

Santa Comes to Wakeifeld - Ann H

Santa visited Wakefield on Saturday, December 12th taking time out of his busy schedule to come and bring holiday cheer to the community of Wakefield. With the help of Sal Barbagallo, Santa was escorted through Town in a bright red 'sleigh'. Sal and Subaru of Wakefield have been wonderful community partners and always step up to join in and sponsor community events.

Wakefield Lynnfield Chamber of Commerce
Santa Comes to Wakeifeld

Subaru family - Forever Home Rescue E

Here is a photo from one of our recent adopters who adopted a great pup and also bought a great Subaru!! Thanks again, Subaru for all you do for rescue pets! Joanne W. Forever Home Rescue New England

Forever Home Rescue New England
Subaru family

Subaru of Wakefield--helping our dogs - Joanne W

Subaru of Wakefield partnered with Forever Home Rescue New England to help support adoptions in October 2020. With the help of Subaru we were able to adopt out 57 dogs, two of whom had major leg injuries, one found stray and one hit by car. Both dogs required leg amputations, which are expensive. Photos attached. They were both adopted to very happy adoptive families this month. Thank you, Subaru of Wakefield!

Forever Home Rescue New England
Subaru of Wakefield--helping our dogs

Sharing the Love to Help Grant Wishes - Heather D

We are so grateful for the tremendous giving spirit of Subaru of Wakefield and its customers through the 2019 Subaru Share the Love Event! As Subaru of Wakefield's "Hometown Charity of Choice" for the promotion, Make-A-Wish Massachusetts and Rhode Island received $46,236 to help grant the wishes of five children with critical illnesses. The promotion also included a toy drive, and wish families were invited to the dealership for fun activities and to share their wish stories. We extend our thanks to every Subaru of Wakefield team member for their great partnership in support of our mission and look forward to gathering as soon as it is safe to do so to celebrate this remarkable generosity! (Photos by Made in Stills)

Make-A-Wish Massachusetts and Rhode Island
Sharing the Love to Help Grant Wishes

The Angel Fund for ALS Research - Anne H

Sal Barbagallo, Subaru of Wakefield Managing Partner/General Manager was instrumental in helping raise over $40,000 for The Angel Fund for ALS Research. Working in partnership with the organization, The Angel Fund for ALS Research conducted a raffle to win a 2020 Subaru Forester from the Wakefield dealership, the proceeds from which would benefit Dr. Robert H. Brown’s ALS research at UMASS Medical School in Worcester. Sal and Subaru of Wakefield have been generous supporters of The Angel Fund for ALS Research, a local nonprofit, having hosted casino nights for the organization in both 2018 and 2019. The dealership is a community-minded business that also supports many local organizations. photo caption:Sal Barbagallo, center, of Subaru of Wakefield, gets ready to draw the name of the lucky winner of a 2020 Subaru Forester along with Subaru of Wakefield staff and Rich Kennedy, left, president of The Angel Fund for ALS Research. Regina Corbin was the winner of the car raffle which raised over $40,000 for the organization.

The Angel Fund for ALS Research

Subaru Loves Rescues - Trish K

It was great teaming up with Subaru of Wakefield, we were able to donate so many many needed supplies to Sweet Paws Rescue. People don’t realize it’s not just blankets, toys and food these rescues need. Cleaning supplies are always a forgot donation. But Sweet Paws is always happy with anything donated. Helping the helpless, One dog or cat at a time. Thank you again.

Subaru Loves Rescues

Casino Night at Subaru of Wakefield - Ann H

The Angel Fund for ALS Research recently held a Casino Night to benefit ALS research. The event was hosted at Subaru of Wakefield. The event was amazing with hundreds of people attending and having a great time - all for a great cause. The proceeds will benefit ALS research at UMass Medical School. Through the generosity of Sal Barbagallo and Subaru of Wakefield, we are able to move steps closer to finding a cure for ALS. Thank you!!

The Angel Fund for ALS Research
Casino Night at Subaru of Wakefield

Westford Academy and Boston Children's Hospital - Jen G

A HUGE thank you to Subaru of Wakefield, and a special thank you to Jon Coill for donating coloring books to us that we will be giving to Boston Children's Hospital. We really appreciate your generosity, and you have certainly helped to make a child's stay there more colorful!

Westford Academy and Boston Children's Hospital

Subaru Loves Learning Elementary School Support - Lana M

This past Friday, October 18th, my classroom had the pleasure of Subaru Wakefield coming to my school, and supplying my classroom, the other fifth grade class, and the entire school with extra Science books, supplies, and more! My students absolutely loved the experience of Subaru coming, and the books are so creative, as well as educational! They also brought classroom supplies which we needed so much, and there was more than enough for everyone! Subaru Wakefield was so giving and willing to donate to my class and school! I cannot wait to collaborate with them I’m the future, and continue to help students grow and love to learn!

Subaru Loves Learning Elementary School Support

Helping Children Lead Safe and Healthy Lives - Len C

For more than a decade, Subaru of Wakefield has partnered with the Massachusetts D.A.R.E. program to help build strong community-police relationships and teach children good decision-making skills, enabling them to lead safe and healthy lives. For many communities in Massachusetts, the D.A.R.E. program would not be possible without the generous support of our long-standing partners. Thank you Subaru of Wakefield for being part of our team.

Helping Children Lead Safe and Healthy Lives

Blankets for Patients - Rose F

A special thank you to Subaru of Wakefield for donating dozens of high quality blankets to the MelroseWakefield Breast Health Center and Tufts Medical Center Cancer Center, and to our partners at the Leukemia & Lymphoma Society. These blankets, along with messages of hope, will be given to our patients undergoing cancer treatment and routine screening. #SubaruLovesToCare

MelroseWakefield Healthcare
Blankets for Patients

Veterans of Foreign Wars - Gerri T

Subaru of Wakefield helps to sponsor the VFW with an ad in the annual convention book. The convention is where our veterans receive the help and guidance they need, like Health Care, Compensation, Benefits and information on Education and Employment opportunities, and for our soldiers returning from the middle east, transition assistance back to civilian life. For the past 6 years the money that they contribute has been used for our Unmet Needs program that was created to help pay bills for families that have loved ones that are deployed and have just returned from over seas.

Veterans of Foreign Wars

Make A Wish Mass/RI Check Presentation - Subaru of Wakefield D

Thank you to all our customers that purchased a new Subaru during the Share The Love Event. With your help we raised $58,000 during this years event. Subaru Donated $250 for every new Subaru sold from November 16th until January 2nd. This Year we asked our Customers to choose Make a Wish Massachusetts and Rhode Island as our Hometown charity to have the $250 per car donated along with a $16,000 donation from Subaru of Wakefield. Over the last 11 years Subaru has donated more than $145.7 Million to local and national charities. With you support Make A Wish Mass/RI will provide joyful wishes to over 400 wish children this year.

Subaru of Wakefield

3rd Annual Lenny Duggan Golf Tournament - Merry N

On May 20, 2019, golfers arriving to the 3rd Annual Lenny Duggan Golf Tournament at Bear Hill Golf Club in Stoneham, MA were greeted by a brand new 2019 Subaru Forrester LTD. A nearby sign challenged the golfers to take a chance on the 7th Hole to win the car by getting a hole-in-one. Tickets sales were brisk as it seemed everyone wanted to test their skill. The Lenny Duggan Golf Tournament is run by St. Joseph Catholic Parish in Wakefield, MA as a fundraiser to support the parish school and defray the cost of tuition. Subaru of Wakefield has consistently supported this event by providing one of their cars for the Hole-In-One contest making it a featured event for the tournament. This year, they also contributed an added cash sponsorship. You are hard pressed to read the local newspaper without seeing Subaru of Wakefield participating, hosting or contributing to some event. Their commitment to supporting causes and events has made them synonymous with generosity in the town of Wakefield.

3rd Annual Lenny Duggan Golf Tournament

Galvin Students Love STEM! - Christopher G

Today, seventh grade students from our STEM Innovations class helped us welcome Subaru of Wakefield to the Galvin Middle School. As they have for the past few years, Subaru of Wakefield generously donated over six boxes of new and engaging science books to our school! The students were excited to see books that covered everything from Darwin to at-home science experiments. These books will find homes in our library and in classrooms throughout the school. Here at the Galvin, Monday mornings are a time for all of us to Drop Everything and Read, and the students are going to love these books! As a district, we have been working hard to build a STEAM culture and these books greatly support those efforts. Thank you, Subaru of Wakefield!

Galvin Middle School
Galvin Students Love STEM!

Subaru Loves to Care-Hallmark Health - Laura W

Thank you to Sal and the entire team at Subaru of Wakefield for bringing warmth and hope to cancer patients at Hallmark Health. With the generous donation of blankets and messages of hope cards you are truly helping bring warmth and hope to those undergoing treatment. The Leukemia & Lymphoma Society is so grateful for this meaningful partnership, thank you Subaru of Wakefield for making a difference for cancer patients in your community!

The Leukemia & Lymphoma Society
Subaru Loves to Care-Hallmark Health

2018 Make-A-Wish - Sal C

Subaru of Wakefield and Make-A-Wish

Granting Wishes, Spreading Joy - Stacey N

Subaru is a brand built on a foundation of love - and Subaru of Wakefield embodied this belief by partnering with Make-A-Wish Massachusetts and Rhode Island through Subaru's "Share the Love" campaign. Through the campaign, Subaru of Wakefield raised over $40,000 this year alone, granting five transformational wishes for children suffering from life-threatening illnesses. Subaru of Wakefield strives to positively impact their local community and chose Make-A-Wish Massachusetts and Rhode Island as their “Hometown Charity of Choice” which resulted in an outpouring of support that made a positive impact on local wish children. Make-A-Wish Massachusetts and Rhode Island are honored and grateful for the generous donation.

Make-A-Wish Massachusetts and Rhode Island
Granting Wishes, Spreading Joy

Subaru of Wakefield hosts 2018 Taste of Spring - Rose F

More than 300 supporters sampled delicacies from some of the area’s finest restaurants to help make MelroseWakefield Healthcare’s Taste of Spring a tremendous success. The event raised nearly $60,000, with proceeds directly impacting the delivery of high-quality care, increased access to services, and community programs for generations of patients and families. Taste of Spring, hosted by Subaru of Wakefield, featured gourmet food from more than a dozen restaurants and specialty shops, and live and silent auctions. Check out photos from the event online: Sponsors: The Taste of Spring would not have been possible without the generous support of these top sponsors: Subaru of Wakefield; Eastern Bank; Jennifer S. Wu, MD; Action Ambulance; Armstrong Ambulance; Cataldo Ambulance; Hallmark Health Imaging; Consigli Construction Co.; Artis Senior Living; Cerner; Promotional Solutions, Inc.; Wingate Senior Living; Hannaford & Dumas; National Development; Nalco; BrightView Senior Living; Residence at Melrose Station; Taylor Communications. Participating Restaurants: Participating restaurants included: Davio’s Northern Italian; Del Frisco’s; Tuscan Kitchen; Bobby C’s; FuGaKyu Japanese Cuisine; Legal C; Henry’s Fine Foods and Catering; Pamplemousse; Roxy’s Grilled Cheese; The Pizza Goddess; The Residence at Melrose Station; The Whoopie Wagon; Turner’s Seafood Grill & Market; Wegmans; White Bull Tavern; Maya Indian Bar and Grill.

Subaru of Wakefield hosts 2018 Taste of Spring

Recycling Pallets - Subaru of Wakefield D

Subaru of Wakefield receives approximately 30 Pallets each and every month as part of our stock orders. In the past we used to just throw them out with the rest of the trash. There had to be a better way to cut down on the amount of landfill that we produce. With the talent of our amazing handyman Dave, we have begun to recycle these pallets into Picnic Tables, Benches, Bird Houses, Planters, Fences and more to come. Along with our recycling program this is the next step in helping reduce the impact we have on the environment.

Recycling Pallets

Casino Night to benefit ALS Research - Ann H

The Angel Fund for ALS Research, a charity located in Wakefield, MA, is very grateful to Sal Barbagallo and Subaru of Wakefield for hosting our Casino Night to benefit ALS (Lou Gehrig's Disease) research. Sal and and his employees welcomed us with open arms to host our event at their venue. We had close to 200 people at our Casino Night and all had a wonderful evening. With the help of Subaru of Wakefield, we were able to fund more research and create more awareness to the disease and we are able to to move closer to finding a treatment and a cure for ALS.

The Angel Fund for ALS Research
Casino Night to benefit ALS Research

Blossoms at the Beebe - Ann H

Sal and Subaru of Wakefield generously has supported our Blossoms at the Beebe last year and is again supporting us this year. The sold out event has benefited the Wakefield Lucius Beebe Memorial Library and the Wakefield Lynnfeld Chamber of Commerce. Proceeds will support Library services, cultural events and Chamber projects that enhance the civic and economic life of our towns. Subaru of Wakefield was among the record number of sponsors/donors from 2017. Without your contribution, we would not have reached our record breaking goal of $50,000. As you know, 60% goes to Beebe Library, which is refurnishing a building that has served nearly 800 people daily since its renovation eighteen years ago. The Chamber uses its 40% of the proceeds to fund educational seminars, participation in local community events, and membership development programs. We are deeply grateful to you for supporting Blossoms 2017 and 2018. We hope you had a good time last year and will this year and are proud to contribute to the organizations that benefit. We hope you derive some benefit as well, as a user of the community services you generously support. Again, thanks to you Sal and Subaru of Wakefield for continued support of the Wakefield and Lynnfield communities. Blossoms at the Beebe Committee

Blossoms at the Beebe
Blossoms at the Beebe

Subaru of Wakefield Supports Make-A-Wish - Jordan S

On Saturday, December 16, Subaru of Wakefield teamed up with Make-A-Wish® Massachusetts and Rhode Island to host a Pack the Outback® toy drive, asking customers and community members to donate toys for wish kids and their siblings as part of the tenth annual Subaru “Share the Love” event.The event was attended by local wish children, including Nikolas, 10, of Beverly who wished to go to Grand Canyon; Grace, 9 of Peabody who wished to go on a Walt Disney-themed Cruise; and Molly, 17 of Lynnfield who wished to go to Paris Fashion Week.During the 2017 Subaru “Share the Love” event, Subaru will donate $250 for every new Subaru vehicle sold or leased from Nov. 16, 2017 until Jan. 2, 2018 to participating charities selected by the purchaser, including Make-A-Wish America. In addition, Subaru of Wakefield chose Make-A-Wish Massachusetts and Rhode Island as the “Hometown Charity,” and, when selected by the purchaser, 100% of the donation will benefit seriously ill children in Massachusetts.The annual holiday campaign has raised $94 million for charitable causes since the program’s inception. Last year alone, Subaru donated more than $3.5 million to Make-A-Wish. Make-A-Wish Massachusetts and Rhode Island is incredibly grateful to Subaru of Wakefield for their partnership this holiday season and continued support of the Make-A-Wish mission, bringing life-changing wishes to children with life-threatening medical conditions.For more information about the “Share the Love” Event, please visit To learn more about Make-A-Wish Massachusetts and Rhode Island and to find out how to help grant life-changing wishes, visit

Make-A-Wish Massachusetts and Rhode Island
Subaru of Wakefield Supports Make-A-Wish

Subaru Loves Learning - Elizabeth M

I was first introduced to Subaru of Wakefield after receiving a delightful email from Subaru of Wakefield had decided to sponsor my classroom and would be donating funds to be spent on classroom materials that would enrich the lives of my students. I was thrilled! However, Subaru of Wakefield didn't just stop there! My students and I were invited to an event at their location in which the hope was to fill a Subaru with classroom supplies donated from the Wakefield community. At the event, the employees of Subaru welcomed my students with t-shirts and went above and beyond to make these kids feel so special. As if the donations my classroom received weren't enough, Subaru once again surprised me and contacted the Galvin Middle School this year and has donated science books to our school.Subaru of Wakefield continues to donate their time and funds to the students in the Wakefield community and I am eternally grateful for their generosity! Thank you Subaru of Wakefield for all that you do! Elizabeth Manning & the students of homeroom 100

Galvin Middle School
Subaru Loves Learning

Subaru of Wakefield Shares the Love with PAWS - Susan D

Since 2010, PAWS (Protection of Animals in Wakefield Society, Inc.) has proudly partnered with Subaru of Wakefield on its Share the Love campaign. Over the years, the campaign has raised more than $100,000 for local animals in need! The campaign helps to raise awareness and increase adoptions for homeless animals, as well as fund much-needed medical care for rescued animals. Considering our average vet bill is more than $5,000 a month, we are extremely grateful for Subaru of Wakefield’s generosity in collaborating with us each year. In addition, the funds have helped us launch our new PAWS volunteer operations center at 411 Lowell Street in Wakefield, where pet parents can stop in with their pet-related questions, or prospective adopters can meet our fostered felines. Given that PAWS receives no local, state, or federal funding, and is dependent entirely on adoption services, fundraising efforts, and kind donations from supporters, Subaru of Wakefield’s partnership makes a significant impact on the care and services we’re able to provide for animals in Wakefield, Reading, Lynnfield, Stoneham, and surrounding communities. As PAWS celebrates its 35th anniversary this year, we thank Sal Barbagallo and his Subaru of Wakefield team for their commitment, generosity, and friendship over the years. Together, we’re making a huge difference in the health and well-being of animals throughout the area. We’re looking forward to kicking off the 2017 campaign with you this fall!

Subaru of Wakefield Shares the Love with PAWS

Subaru is the best - Susan D

Thank you for making a difference.

Subaru is the best

Blanket Delivery to Hallmark Health - Maggie L

On June 19th Subaru of Wakefield brought 80 blankets along with craft kits and signed cards from employees and customers to the patients of Hallmark Health's Cancer Center in Stoneham, MA. Sal Barbagallo, Managing Partner along with his wife Denise were there to present this wonderful donation to Elisa Scher, Executive Director, and nurses Carol Lonergar and Jolize Stoffberg. Being part of this program touch close to the Barbagallo family. With a personal connection to the mission of the Leukemia & Lymphoma Society and having family members that were treated at the Stoneham Cancer Center it truly hit home for Sal and Denise. Their dedication along with their family at Subaru of Wakefield has been a wonderful partnership in making Someday, Today.

Leukemia & Lymphoma Society
Blanket Delivery to Hallmark Health

Supporting our Veterans - Gerri T

The Veterans of Foreign Wars is a vibrant active organization in Massachusetts with 195 Posts and more than 28,000 members scattered throughout the Commonwealth. The past decade has strained the system's ability to care for America's heroes. The VFW has stepped up with programs like Operation Up Link that provides free phones and minutes for our service men and women so they can call family for free, and the Unmet Needs program that provides financial assistance for family's to help relieve some of the financial burdens they face when their loved ones are deployed and after they come home. Our Annual Convention is our most important event of the year where our veterans receive the help and guidance they need, like Health Care, Compensation, Benefits and information on Education and Employment opportunities. And for our soldiers returning from the middle east, transition assistance back to civilian life. When our veterans return home, the VFW is here to assist them and their families. With the support of sponsors like Subaru of Wakefield we are able to reach more veterans and their families in need.

Veterans of Foreign Wars
Supporting our Veterans

Helping Local Patients in the Community - Rose F

Hallmark Health teamed up with Subaru of Wakefield to host the 2017 Taste of Spring Benefit & Auction. The event features over a dozen of the finest area restaurants that provided attendees with delicious tastes from their most popular menu items. Over 350 attendees packed the Subaru of Wakefield's showroom to enjoy an evening of fine dining and a fun action. Celebrity host, Lisa Donovan from Kiss 108FM entertained the crowd with exclusive auction items such as Patriots tickets, a Stowe Mountain Resort getaway, Freedom Boat Club cruise, concert tickets and more! Sal Barbagallo and his team at the dealership were always accommodating leading up to and the night of the event. Sal worked tirelessly to ensure guests were treated to a first rate evening and attendees had a terrific time. We are excited to report that we raised more than $60,000 from the Taste of Spring--- the largest amount to date! Proceeds will be used to support local oncology services and family health services at Hallmark Health. The success of the evening is a direct result of the local partnership created by Subaru of Wakefield and Hallmark Health. Thank you Sal and all your wonderful team members who worked tirelessly to make this event a success. On behalf of all the local patients that we serve, we appreciate your support! To view photos from the event visit:

Hallmark Health

Student Internships with Triangle, Inc. - Trey W

Triangle, Inc., a local nonprofit that provides services that empower people with disabilities throughout Greater Boston, is proud to partner with Subaru of Wakefield to provide inclusive internship opportunities to high school and college-aged students through its Transitions to Successful Careers program. Service Manager Mike Rossi has been fun and accommodating with our students, and in their interview he always asks for two things: that the student shows up on time and ready to work hard! There is a tangible difference Subaru of Wakefield has made in the lives of our students. Two students from our February cohort came in shy, little work experience, and lacking confidence. By the end of their internship they were beaming with pride. One student told me, “I worked so hard. And now I feel confident that I can work because I have this experience to put on my resume.” I received emails and phone calls from parents and teachers thankful for the positive impact this program and Subaru of Wakefield made on their students’ lives. We have two more students beginning a summer internship with Subaru of Wakefield, and we look forward to continuing our partnership with Subaru of Wakefield, because they see the value in giving back to their local community and hiring people of all ability. Thank you Mike, Sal, and the wonderful people at Subaru of Wakefield!

Triangle, Inc.
Student Internships with Triangle, Inc.