What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

The Subaru Love Promise Community Commitment

We believe in being a positive force in something bigger. And it all starts right here in our community. Not just by our donations, but by our actions.

That's why we stay true to our Love Promise Community Commitment by partnering with a wide variety of community nonprofits and charities.

Every year, we join hands with our owners in the "Share the Love" event, giving back to our community-a community that's given so much to us.

So, every day, we strive to ensure our love is felt not just by our customers, but by all in our community. We do this because we feel it is the right thing to do.

We are proud to participate in the Love Promise Community Commitment. We're grateful, not only to be a part of our community, but to serve and support the causes and passions that are closest to our hearts, right here in our neighborhood.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of ­its people.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

How is Subaru of Wakefield dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

Galvin Middle School in Wakefield Ma., Lucius Beebe Memorial Library
Make A Wish , Hallmark Health

Subaru Love Promise Heart

Love Promise Stories from Subaru of Wakefield

Subaru Loves Learning  –  Elizabeth M

Subaru Loves Learning

I was first introduced to Subaru of Wakefield after receiving a delightful email from adoptaclassroom.org. Subaru of Wakefield had decided to sponsor my classroom and would be donating funds to be spent on classroom materials that would enrich the lives of my students. I was thrilled! However, Subaru of Wakefield didn't just stop there! My students and I were invited to an event at their location in which the hope was to fill a Subaru with classroom supplies donated from the Wakefield community. At the event, the employees of Subaru welcomed my students with t-shirts and went above and beyond to make these kids feel so special. As if the donations my classroom received weren't enough, Subaru once again surprised me and contacted the Galvin Middle School this year and has donated science books to our school.Subaru of Wakefield continues to donate their time and funds to the students in the Wakefield community and I am eternally grateful for their generosity! Thank you Subaru of Wakefield for all that you do! Elizabeth Manning & the students of homeroom 100

Subaru of Wakefield Shares the Love with PAWS  –  Susan D

Subaru of Wakefield Shares the Love with PAWS

Since 2010, PAWS (Protection of Animals in Wakefield Society, Inc.) has proudly partnered with Subaru of Wakefield on its Share the Love campaign. Over the years, the campaign has raised more than $100,000 for local animals in need! The campaign helps to raise awareness and increase adoptions for homeless animals, as well as fund much-needed medical care for rescued animals. Considering our average vet bill is more than $5,000 a month, we are extremely grateful for Subaru of Wakefield’s generosity in collaborating with us each year. In addition, the funds have helped us launch our new PAWS volunteer operations center at 411 Lowell Street in Wakefield, where pet parents can stop in with their pet-related questions, or prospective adopters can meet our fostered felines. Given that PAWS receives no local, state, or federal funding, and is dependent entirely on adoption services, fundraising efforts, and kind donations from supporters, Subaru of Wakefield’s partnership makes a significant impact on the care and services we’re able to provide for animals in Wakefield, Reading, Lynnfield, Stoneham, and surrounding communities. As PAWS celebrates its 35th anniversary this year, we thank Sal Barbagallo and his Subaru of Wakefield team for their commitment, generosity, and friendship over the years. Together, we’re making a huge difference in the health and well-being of animals throughout the area. We’re looking forward to kicking off the 2017 campaign with you this fall!

Subaru is the best  –  Susan D

Subaru is the best

Thank you for making a difference.

Blanket Delivery to Hallmark Health  –  Maggie L

Blanket Delivery to Hallmark Health

On June 19th Subaru of Wakefield brought 80 blankets along with craft kits and signed cards from employees and customers to the patients of Hallmark Health's Cancer Center in Stoneham, MA. Sal Barbagallo, Managing Partner along with his wife Denise were there to present this wonderful donation to Elisa Scher, Executive Director, and nurses Carol Lonergar and Jolize Stoffberg. Being part of this program touch close to the Barbagallo family. With a personal connection to the mission of the Leukemia & Lymphoma Society and having family members that were treated at the Stoneham Cancer Center it truly hit home for Sal and Denise. Their dedication along with their family at Subaru of Wakefield has been a wonderful partnership in making Someday, Today.

Supporting our Veterans  –  Gerri T

Supporting our Veterans

The Veterans of Foreign Wars is a vibrant active organization in Massachusetts with 195 Posts and more than 28,000 members scattered throughout the Commonwealth. The past decade has strained the system's ability to care for America's heroes. The VFW has stepped up with programs like Operation Up Link that provides free phones and minutes for our service men and women so they can call family for free, and the Unmet Needs program that provides financial assistance for family's to help relieve some of the financial burdens they face when their loved ones are deployed and after they come home. Our Annual Convention is our most important event of the year where our veterans receive the help and guidance they need, like Health Care, Compensation, Benefits and information on Education and Employment opportunities. And for our soldiers returning from the middle east, transition assistance back to civilian life. When our veterans return home, the VFW is here to assist them and their families. With the support of sponsors like Subaru of Wakefield we are able to reach more veterans and their families in need.

Helping Local Patients in the Community  –  Rose F

Helping Local Patients in the Community

Hallmark Health teamed up with Subaru of Wakefield to host the 2017 Taste of Spring Benefit & Auction. The event features over a dozen of the finest area restaurants that provided attendees with delicious tastes from their most popular menu items. Over 350 attendees packed the Subaru of Wakefield's showroom to enjoy an evening of fine dining and a fun action. Celebrity host, Lisa Donovan from Kiss 108FM entertained the crowd with exclusive auction items such as Patriots tickets, a Stowe Mountain Resort getaway, Freedom Boat Club cruise, concert tickets and more! Sal Barbagallo and his team at the dealership were always accommodating leading up to and the night of the event. Sal worked tirelessly to ensure guests were treated to a first rate evening and attendees had a terrific time. We are excited to report that we raised more than $60,000 from the Taste of Spring--- the largest amount to date! Proceeds will be used to support local oncology services and family health services at Hallmark Health. The success of the evening is a direct result of the local partnership created by Subaru of Wakefield and Hallmark Health. Thank you Sal and all your wonderful team members who worked tirelessly to make this event a success. On behalf of all the local patients that we serve, we appreciate your support! To view photos from the event visit: https://tasteofspring2017.shutterfly.com/

Student Internships with Triangle, Inc.  –  Trey W

Student Internships with Triangle, Inc.

Triangle, Inc., a local nonprofit that provides services that empower people with disabilities throughout Greater Boston, is proud to partner with Subaru of Wakefield to provide inclusive internship opportunities to high school and college-aged students through its Transitions to Successful Careers program. Service Manager Mike Rossi has been fun and accommodating with our students, and in their interview he always asks for two things: that the student shows up on time and ready to work hard! There is a tangible difference Subaru of Wakefield has made in the lives of our students. Two students from our February cohort came in shy, little work experience, and lacking confidence. By the end of their internship they were beaming with pride. One student told me, “I worked so hard. And now I feel confident that I can work because I have this experience to put on my resume.” I received emails and phone calls from parents and teachers thankful for the positive impact this program and Subaru of Wakefield made on their students’ lives. We have two more students beginning a summer internship with Subaru of Wakefield, and we look forward to continuing our partnership with Subaru of Wakefield, because they see the value in giving back to their local community and hiring people of all ability. Thank you Mike, Sal, and the wonderful people at Subaru of Wakefield!